Fine Food Australia has announced that due to ongoing uncertainty caused by the reintroduction of Stage 3 COVID-19 restrictions in Victoria, Fine Food Australia’s 2020 event has been cancelled.
Diversified Communications Managing Director David Longman said despite the team’s best efforts, conditions are not right to run the event this year.
“We didn’t make this decision lightly,” said David.
“There are multiple industries that have relied on us running this year, however we know this is the right and safest decision to make at this point.
“Our highest priority as event organisers is the health and safety of our exhibitors, visitors, speakers, contractors and staff.”
Over the past few months the Fine Food Australia team has consulted the market and launched a number of initiatives aimed at supporting the industry.
A brand-new digital content initiative, Hospitality Unites, has been launched and supports the foodservice industry through the various stages of lockdown and recovery across Australia.
In addition, a new online business-to-business product directory will be launched to facilitate business remotely.
“This new directory will transform Fine Food from a physical event into a vital digital tool for our 90,000+ trade buyers and our 1,000+ exhibitors,” said David.
“We want to ensure our buyers and exhibitors continue to connect in these extremely challenging conditions and this resource will facilitate remote business 365 days a year.
“Our industry has been one of the hardest hit in the past few months and we’ve been inspired to see businesses pivot and transform – it’s a credit to this adaptable industry and the can-do attitude of the people we admire and work alongside.
“As Victoria moves into lockdown again today, our thoughts and well wishes are truly with every business and their staff in these challenging times.”
The next edition of the Fine Food Australia event is scheduled to take place from 6-9 September, 2021 at the International Convention Centre in Sydney.