Donut King is the latest Australian food retailer to be inspired by Dominique Ansel’s Cronut craze, launching the DK Croissant; a product made from croissant-style pastry and formed into the shape of a doughnut.
The brand’s managing director Nicholas Brill said after experiencing high consumer interest, the doughnut specialist developed its own version of the hybrid treat.
“There were calls from loyal customers for Donut King to release our own version of this mash up treat,” he said.
“So far, the feedback has been outstanding, with some of our stores selling out during the first week of launch and sales tracking well nationally.”
The DK Croissant is made from basic flour dough that is folded upon itself and layered with butter to form a croissant-style pastry. The pastry is then made into the traditional doughnut shape and delivered to Donut King outlets to be cooked fresh in store daily.
Donut King’s DK Croissants are available in three flavours; glazed, choc cream-filled and custard-filled.