British brand Warburtons has launched an initiative to see if baking skills could be in someone’s genes- literally.
Th company teamed up with Living DNA for the move, which forms part of Warburtons’ 150th anniversary celebration, to produce a limited edition “Born to Bake?” DNA test, which explores whether the fact someone can bake the perfect loaf is pre-determined by their genetic make-up.
Through the test key genetic markers related to baking aptitude, including taste sensitivity, smell sensitivity, metabolism and handling, giving users a score out of 100 that indicates whether or not baking is in their blood A score over 57.5 per cent indicated a person may have the skills in their genes.
An analysis of 10,000 UK residents unveiled the average Brit scored as high as 58 per cent, with those hailing from the South East of England scoring the highest and those from the Midlands at the bottom.
More detailed results showed of those that scored above the national average 41 per cent said they could bake something without a recipe, 59 per cent consider themselves to be good at baking and more than one in four said they baked at least once a week.
Warburtons chairman Jonathan Warburton said they had wanted to do something special that also got the whole nation as excited about baking as they were.
“Digging into the science behind it to see whether it’s a skill you’re born with is a fun and unique way to celebrate our heritage,” he said.
“Baking is certainly a passion that’s been in our blood for five generations, whether it’s also genetically in our blood remains to be seen.”


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