Tyra Banks has officially launched the flagship store of her SMiZE & DREAM ice cream brand in Sydney’s Darling Harbour.

The permanent store opening follows a series of successful pop-ups around the city and represents not just a business expansion, but what Tyra describes as a love letter to her mother.

“The name of my ice cream company, SMiZE & DREAM, is after myself and my mama. So, I’m the SMiZE, which means smile with your eyes and be fierce. And the DREAM is my mum, because my mum sacrificed so much to make her dreams come true, and decades later, to make my dream come true,” Tyra told New Idea.

Located near Tumbalong Park, the store’s placement wasn’t accidental.

“I love Darling Harbour because of this park. Tumbalong Park is magical,” Tyra said in an earlier interview with Daily Mail. Her family, she added, would often visit the area on weekends, even before the store opened.

“There’s a playground for older kids, one for younger kids, Darling Square nearby, the harbour—it just felt natural.”

The American supermodel-turned-entrepreneur began developing her ice cream line while working with cruise lines visiting Australia, eventually falling in love with Sydney during her frequent visits.

“I was coming for about a year and a half and just fell in love with it,” she told Daily Mail.

“And I said, should we make this move? And here we are.”

The store is infused with nostalgic elements from Tyra’s childhood in California, where Friday nights meant ice cream and dreaming big with her mother in the family’s white Honda Accord.

“Every Friday night after homework and dinner, we’d have girls night at the Häagen Dazs ice cream shop in Hollywood… we’d laugh, cry and DREAM our biggest, most outrageous CREATIVE DREAMS… together,” the SMiZE & DREAM website detailed.

Tyra now dedicates SMiZE & DREAM to “Mamas and Mama figures everywhere,” celebrating women who—like her own mother—worked tirelessly to build better lives for their families.

“Cool Mamas. Quirky Mamas. Turn’t up Mamas… BFF Mamas. Creative Mamas. All the Mamas!”