Tips for exhibitors

Exhibiting at trade shows is a great way to meet customers, demonstrate products and generate new business. When done well, exhibiting can deliver a boost to a supplier’s bottom line.

If you need tips on exhibiting, Specialised Events (who also organises Foodservice Australia) offers How to Exhibit workshops. The next workshop is in Melbourne on Thursday 8 March and is suitable for exhibitors in any trade show, but especially food events. The workshop is free for exhibitors in Foodservice Australia or the Franchising & Business Opportunities Expo, and $99 for anyone else.

Topics covered include:

Planning for success, Using the exhibitor manual, Effective stand design, Getting product to the show, Pre-show promotion, Motivating your staff, Engaging with visitors, Sampling made easy, Follow up for success.