A landmark, multi-year partnership between BBC Studios and the Good Food & Wine Show has resulted in the launch of the world-first immersive The Great Australian Bake Off experience.

The event will be launched at the 2026 Good Food & Wine Christmas editions in Sydney and Melbourne.

Good Food & Wine Show show manager Samantha Potts said they were thrilled to partner with BBC Studios to bring The Great Australian Bake Off to life as the centrepiece of their Christmas editions.

“This collaboration represents a major step forward for the Good Food & Wine Show, allowing us to deliver a truly immersive, world-first experience that elevates the event for consumers, sponsors and exhibitors,” she said.

“By anchoring our Christmas Editions around such a powerful and much-loved brand, we are creating a compelling new platform for partners to connect with highly engaged audiences during the most important trading period of the year.”

BBC Studios ANZ EVP & Creative Director, Global Productions, Kylie Washington said the Great Australian Bake Off is one of their most loved shows.

“This partnership marks an exciting new chapter in its evolution. This innovative concept is a world-first for the brand, transforming Bake Off into a fully immersive, live experience that allows audiences to engage with it in an entirely new way,” she said.

“In partnering with the Good Food & Wine Show, we have found the ideal platform to deliver this at scale and create a premium destination fir fans, brands, and partners alike.”

The Great Australian Bake Off Precinct will feature a range of interactive and experiential elements including:

• Great Australian Bake Off Live Stage – masterclasses and demonstrations from Bake Off talent and Good Food & Wine personalities
• Interactive Kids Zone – hands-on experiences tailored for families
• Great Australian Bake Off Café – a curated offering of baked goods inspired by the show
• Bake Challenge Arena – participatory competitions capturing the spirit of Bake Off
• Bakers Village – a dedicated exhibition space for baking-focused brands and producers
• Retail & Licensing – official merchandise and licensed products

The Good Food & Wine Show Christmas editions will be held November 20-22 in Sydney, and December 4-6 in Melbourne.