San Churro recently announced the launch of its new gold chocolate menu. To celebrate, the chocolateria has created a Willy Wonka-style campaign, complete with bespoke golden ticket.
The San Churro ‘Gold Card’ is handcrafted with 24-karat platinum gold, unlocking a year’s worth of mouth-watering chocolate for one lucky winner.
This ultimate chocoholic’s dream can be won by purchasing any gold chocolate product at San Churro and scanning a Churro loyalty club card.
“Gold chocolate is at the forefront of dessert trends – we’re excited to bring it into our familia and launch a dedicated menu nationwide,” Churro CEO Giro Maurici said.
“To mark the launch, we’ve created just one Gold Card, handcrafted with pure gold.
“It will present one special chocoholic with the key to the ultimate dessert gold mine.”
“Gold chocolate is as luxurious as the name suggests.
“It has a caramel hue and harmonious flavour – with a rich yet balanced burnt caramel chocolate taste, complimented with delicate notes of toffee, butter, cream and a dash of salt.”
As part of the menu launch, chocolate enthusiasts can expect a range of products and exciting twists on their signature favourites, including Gold Chocolate Churros, a Golden Gatsby Hot Chocolate, the Gold Digger Ice Cream Churro Bowl, Treasure Trove Churros Snack Pack and the Midas Touch Premium Shake.
San Churro’s Gold Card competition runs until September 15 2019.
ABOVE: San Churro’s new gold chocolate range.