Following an exciting first year for Butter Days Bakery, Dessert Masters winner John Demetrios and his wife, Martina Cissig Demetrios, are eager to work their culinary magic in a newly announced Richmond location – Lennox Street Local.

While Lennox Street Local will embrace the sell-out staples that made Butter Days a firm favourite among Melbournians, John insisted their second location also offers something new.

While Butter Days perfected the art of grab-and-go, Lennox Street Local is designed to be go-to lunch-spot – inviting guests to kick back and take it easy. Exposed brick and concrete floors, create a cosier and more refined atmosphere, opposed to the sunny colour palette of its older sibling.

“I picture Lennox being a little bit more slow-paced. I wouldn’t mind people just lounging around, having another cup of coffee,” John said to Broadsheet.

Lennox Street Local’s new menu pays homage to nostalgic Australian cuisine classics. Revolutionising familiar favourites – John hopes to bring a sophisticated twist to the treats we all know and love.

MVPs of the menu include the cacio e pepe croissant jaffle. Filled with ricotta-style cheese and pepper, pressed in a cast-iron jaffle iron and finished with grated pecorino, the bakery seeks to elevate an Aussie icon.

“The heat of the cast iron hits the croissant, and it’s another flavour. It’s actually turned out better than the original idea,” John said.

The humble ham and cheese combo will also be subjected to a mouth-watering makeover. After testing more than 20 fillings, the team aims to rotate a small selection of jaffles that will feature either Butter Day’s famous croissants or sourdough as their bases.

The Malvern location remains at the heart of their new endeavour, with everything still baked on site each morning, including well-loved menu-haves such as the Signature Sunshine Bun and the Naughty Cinnamon Scrolls.

John is eager to see Richmond locals embrace Lennox Street Local, hoping it will be become a meaningful space within the community.

“I would like them to be proud of their little spot … a ‘Lenny local’,” he said to Broadsheet.

“I want people to think, ‘Oh, it’s Tuesday afternoon, let’s just pop in’.”