Is it a doughnut? Is it a muffin? No, it’s a duffin and it comes as part of the recently released Muffin Lab, a range of limited edition fusions from Muffin Break.

The cinnamon-dusted duffin is light and flaky on the outside, with Nutella and cocoa on the inside. Each month, the bakery-café will introduce a new flavour in a bid to increase repeat customers to the 190 branded stores around the country.

The company is also planning to include dedications from celebrities and politicians in the range, which will be available in stores Australia-wide.