Award-winning vanilla company Heilala Vanilla is unveiling a fresh new look following its 10-year anniversary.

The brand refresh aims to reflect the company’s purpose and mission and has a greater focus on the consumer.

The first unveiling is the Baking Blend range, comprising of Heilala pure vanilla extract blended with added natural vanilla flavours.

The range will use a more baker-friendly format, with the Baking Blend Vanilla Paste moving to a squeezable aluminium.

The rebranding is rolling out across all Heilala products over the next few months.

“Celebrating 10 years of the brand is a huge milestone for us and it felt fitting to recognise the achievement with a fresh new look,” Heilala Vanilla CEO Jennifer Boggiss said.

“We are committed to delivering top quality vanilla products while continuing our mission of being a purpose-led business, through supporting our vanilla growing communities in Tonga.”

Heilala Vanilla’s purpose is to empower women in the South Pacific agricultural communities, so their children have choices.

Heilala Vanilla began as an aid project in 2002, when a New Zealand family established a vanilla plantation.

The brand was officially established in 2008 and has had a significant impact on the local community in Tonga.