The Cheesecake Shop has capped off a successful year of national promotions by giving away a family trip for four to New York City.

Ferdinand Anciano won the major prize, which was valued at more than $20,000 after entering online in December 2012.

The Cheesecake Shop national marketing manager Peter Dable was delighted with the results of the promotion.

“We received more than 9000 entries via our microsite strawberryclaus.com.au and record traffic to cheesecake.com.au,” Peter said.

“December 2012 was our seventh consecutive month of positive adjusted customer and sales growth, and we look forward to many more.”

The company has stated a number of innovative promotions are in the pipeline for 2013.