What do different demographics look for in a bakery? New flavour ideas from Bakery trends and innovation the product development experts.

Trends in the bakery trends and innovation category are complex and multi-faceted—consider indulgence, texture, colour, weight, aroma, sweet and savory, balanced taste esthetics (sweet, sour, bitter, salty and umami) and nostalgia, to name a few. Each demographic has their particular perspective on what is important to them.

For example, Millennials are difficult to please in many ways because they are always looking for the next exciting sweet taste and truly unique sweet experience. They may never taste the same item twice, or at least not with the same vigour as the first time. On the other hand, the baby boomers demographic enjoys classical and traditional items that have been created with perfection on a consistent basis, such as a chocolate du pain, a simple cake donut with a chocolate glaze, Grandma’s apple pie, or a blueberry buckle topped with vanilla ice cream.

In today’s product development world, we develop better-for-you sweet baked products that meet various conditions that the consumer will find smart and compelling. These include baked items made with local ingredients, ancient grains, sugar versus high-fructose corn syrup (HFCS), natural versus artificial flavors and cleanlabel preservation methods.

Most indulgent sweet baked items come in small packages and some boast a limited number of calories, such as 100 calories per package.

This makes it possible to eat an indulgent dessert, while limiting the number of calories. It is a win-win for all.

New Flavour Ideas for Bakery trends and Innovation

• Cranberry/orange muffin
• GF oatmeal or CC cookies
• Salted toffee brownies
• Chocolate avocado frosting
• Blueberry yoghurt muffins; low fat
• Heritage flavoured scones
• Zesty cranberry and citrus walnut muffins
• Ginger lemon muffins
• Brown butter, honey and chilli biscuit
• Maple pecan pie
• Fluffy bear flavoured honey corn bread
• Sweet baked classics in beverage format
• Chocolate croissant (pain du chocolat)
• Chocolate truffles (earl grey tea truffles)
• Snickerdoodle cookie (ranging from bite size to large)
• Sweet potato pie with maple syrup and a variety of nuts
• Doughnuts with a variety of flavours, drizzles, sprinkles and sizes. Even bacon is possible!