Renowned pastry chef and viral sensation Amaury Guichon is set to bring his signature blend of precision, artistry, and culinary spectacle to the FIFA Club World Cup 2025.

His role is part of an important collaboration with BEYOND Hospitality, the tournament’s Official Hospitality Provider.

Guichon, celebrated globally as ‘The Chocolate Guy,’ will be a featured presence at the semi-finals and Final at MetLife Stadium, where he will appear in the Flagship Lounge to present desserts and interact with guests.

His involvement marks a rare crossover between elite sport and high-concept patisserie—an experiential blend curated to elevate FIFA’s premium matchday offering.

A centrepiece of the collaboration will be the unveiling of a never-before-seen chocolate sculpture at the Final, a creation currently kept under wraps until match day.

Guichon, who has amassed a digital following of over 85 million across platforms like YouTube and TikTok, will present this exclusive piece as a tribute to the global spirit of football.

“I am BEYOND excited to have partnered together for such an amazing event,” Amaury told Fox 5.

“I cannot wait to showcase the iconic FIFA Club World Cup through my work and to get a chance to interact with the guests in attendance.”

BEYOND Hospitality’s Executive Chairman Jaime Byrom emphasised the experiential vision behind the partnership: “At BEYOND, we’re always looking to push the boundaries of the guest experience. Partnering with Amaury, a true icon in the culinary world, is another way that we deliver something exceptional for fans at this event, one of the year’s most exciting sporting events.”

The FIFA Club World Cup 2025, running from June 14 to July 13 across 12 U.S. stadiums, features 32 of the world’s top clubs. The tournament, which FIFA has dubbed the most inclusive club competition in history, marks the first time it will be staged in this expanded format.