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You’ve never seen a supermarket bakery like this…...

You’ve never seen a supermarket bakery like this…

As far as supermarket bakeries go, no one is expecting the freshest pastries or bounciest bread. One supermarket bakery in New Zealand is bring a whole new expectation to the humble supermarket bakery.

The New World Long Bay bakery section has been labelled officially ‘bougie’ after sisters Elesha and Jessie Bell have been running it. Head baker Elesha is nicknamed ‘The Machine’ as she comes in most days at 3am to spend five hours preparing her baked goods for the day. While this is standard for most bakeries, for a supermarket bakery its above and beyond.

 

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Many of the baked treats include gourmet cupcakes, matcha doughnuts, personalised heart cakes and the new viral sensation the crookie. She also creates an array of themed baked goods for holidays and special occasions including Valentine’s Day, St Patrick’s Day and Easter.

“Having the creative freedom to be able to do whatever pops into my mind has just been the best, because it opens the door to endless possibilities,” Elesha said speaking to Stuff, New Zealand.

One of the best sellers are the doughnuts—which there re a few of. The sisters were born in New Zealand but then moved to California for just under 10 years which introduced them to a whole new world of doughnuts.

“Growing up in California, the doughnut culture there is really big, and the motto is definitely ‘bigger is better’. That’s quite ingrained in us,” Elesha said.

“Having the creative freedom to be able to do whatever pops into my mind has just been the best, because it opens the door to endless possibilities.”

Elesha and Jessie have set the standard for what supermarket bakeries can be and no doubt they’ll keep creating new and exciting items.


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