A British neuroscientist has done the unthinkable and composed a song that can literally change the way we taste food – and chocolate in particular.
Dr Natalie Hyacinth is a composer and sensory researcher at the University of Bristol, who was commissioned by Galaxy Chocolate, designed a 90 second track called Sweetest Melody, which is a soft, piano-heavy song that has been calibrated to 78 BPM (beats per minute).
Beyond being the same speed that a piece of Galaxy chocolate takes to melt in the mouth, the concept behind the composition is that if music can influence how we feel then it could also potentially affect how we taste too.
According to vice.com Dr Hyacinth studies a phenomenon called multisensory integration, where the brain combines sound, taste and emotion into a single unified experience. Through her research Dr Hyacinth discovered that mellow, major-key music can make sweets taste sweeter, smoother and even more luxurious. This, when paired with the right mouthfeel, means the effect can become measurable. Conversely, she also discovered that sharper sounds brought out bitter or sour flavours, and that high tempo beats paired best with fast foods.
“This initiative shows how enjoying chocolate can be multisensory experience that goes beyond taste to engage all sense. The power of music to enhance our enjoyment of chocolate is a thrilling prospect,” she told mirror.co.uk
In order to compose Sweet Melody, Dr Hyacinth reviewed 60 years of scientific research. The song is now available to stream on Spotify and YouTube.


COMMENTS