International baking industry heads to munich

iba 2018, the trade fair for bakery, confectionery and snacks, will take place at Fairground Munich from 15–20 September 2018.

The latest innovations and products of the industry will spread across 12 halls during iba. Virtual bakery tours, workshops, and a speaker’s corner are just some of the highlights visitors can look forward to.

Dieter Dohr, CEO and President of GHM (Gesellschaft für Handwerksmessen mbH), said interest in the show from national and international companies is “huge” with more than 1,100 exhibitors from over 45 countries booked to attend the show.

“At iba 2018, innovations and concepts will play a central role for all sized companies in the areas of manufacturing processes, the out-of-house market, energy efficiency, automation, hygiene, digitisation at the point of sale, and, in production, shop fitting, packaging and logistics,” said Dieter.

New to the show this year is the Speaker’s Corner, where visitors can exchange ideas with leading experts. Also new is the iba.TO GO! area, which focuses on innovations and solutions for snack and beverage concepts for baking traders, and iba.OPERATE! which focuses on packaging solutions and processes.

A multimedia experience will transport visitors to the top bakeries all over the world. With the help of virtual reality glasses and 360-degree videos, visitors will be able to see right into renowned master bakeries from Germany, Greece, Iceland, Austria, Japan and the USA. There will also be workshops on German classics such as pretzels and cheesecake.