Melbourne Coffee Week is designed to help the local coffee scene, increase brand awareness and celebrate Melbourne’s coffee culture.

In conjunction with the Melbourne International Coffee Expo or MICE (which runs from 22-24 March) Melbournians will celebrate with a whole week of coffee events.

If you serve coffee, you can get involved. Anyone holding a coffee-related event in Melbourne during Melbourne Coffee Week can register. Registered events will be featured online and on social media and will target industry professionals as well as everyday coffee lovers.

Registering costs $100, which goes to charity StreetSmart Australia.