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Going The Extra Mile Pays Off For Bakery Chain

Going The Extra Mile Pays Off For Bakery Chain

For the fourth consecutive year, Michel’s Patisserie has been named the nation’s Coffee Shop of the Year in the Roy Morgan Customer Satisfaction Awards – no mean feat in the competitive world of coffee.

Michel’s Patisserie managing director Alicia Atkinson said while all of their coffee shops frequently received customer compliments, it was heartening to once again be recognised at a national level.

She said the secrets to their success boiled down to great tasting coffee perfectly poured by talented and friendly local baristas and their French-inspired patisserie products.

“Our customers initially come for our award-winning coffee, but come back again and again for the welcoming service,” she said.


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