Two months after Cinnabon successfully relaunched in Victoria, the brand is getting ready to open a new store in Melbourne Central.

Veronica Cheung, Managing Director of Always Hungry Club, the family-owned hospitality business that now owns the master rights to the brand in Victoria, expressed her excitement about continuing to expand Cinnabon across the state.

“Victorians proved their love for Cinnabon with a phenomenal response to the Watergardens store, but we know how many people are clamouring for a store in the CBD, so we knew the time was right to launch our second store,’’ she said.

“Fans have been eagerly awaiting a metro debut for Cinnabon in Victoria for a while now, so we are very excited to be opening at Melbourne Central on July 11.”

Ms Cheung said they were on track with their goal of opening three Cinnabon stores across the state  by the end of 2025.

“With such a positive response, we’re moving quickly toward our goal. With the excitement seen at Watergardens, we anticipate a bustling opening downtown,” she said.

The Melbourne Central store marks the brand’s 25 store across Australia.