Datamonitor released the Bakery and Cereals Market in Australia – Product Launch Almanac 2010 in February 2011.

The report provides a guide to new product launches in the Australian bakery and cereals market since January 2010. It includes detailed data on products including package type, package material, the number of SKUs, description, package tags, ingredients, shelving, innovation and flavour/fragrance.

This report also provides an overview of the bakery and cereals market in Australia, with data from 2004 to 2009 and forecasts to 2014.

According to the report, 282 product SKUs were launched in the Australian bakery and cereals market over the period January 2010 to December 2010. Breakfast cereals is the leading category in Australian bakery and cereals market while Coles Myer is the leading manufacturer in terms of new bakery and cereals products in Australia.

Boxes were the dominant packing type in the new products launched in Australian bakery and cereals market while the majority of the products launched in the bakery and cereals market used plastic as the package material.