For the first time in its extensive history South Australian brand Vili’s has appointed a non-family member to lead the company.

Tom Sullivan will be replacing Alison Milisits in the role, with Alison transitioning to managing director as well as joining the newly established advisory board.

Alison is the daughter of the late Vili Milisits, who founded the bakery in 1968.

Tom has beings a wealth of knowledge with him to the role. He has previously worked for other family-owned businesses including Queensland-based QLM Group and Detmold Packaging.

Speaking with indailysa.com.au Tom said he was honoured to lead the company and to reinvigorate its overseas exports business, which essentially ceased operating in 20202 during the COVID-19 pandemic.

“The business is going through a very exciting time,” he said.

“It’s an iconic, quintessential South Australian brand. I’m very fortunate to be given the privilege to be involved in the business and lead the brand. It is absolutely an honour.”

Vili’s also still operates two Cafe de Vili’s – one at Mile End and another at Blair Athol – where the full range of pastries are on offer.

Tom said the family would remain heavily involved in Vili’s moving forward, and that his expertise in organisational transformation, strategy and market expansion would complement the “exceptional product and exceptional brand”.

“I will be looking at bringing some leadership and strategic structure in how we continue to evolve and continue to grow and expand the brand, not just within South Australia,” he said.

“The South Australian side of things is very strong and very prominent. How do we continue to expand that growth across Australia?

“We’ll be looking to reinvigorate our export sales along with continuing growth in South Australia. There’s still some good opportunities with our product in South Australia and nationally.”

Alison told indailysa.com.au that Tom’s appointment reflected Vili’s ambition to continue evolving and strengthen its position as an SA icon.

“Our family has always believed Vili’s is more than a bakery. It’s part of South Australia’s story,” she said.

“Tom’s appointment as CEO allows us to strengthen our foundation while embracing new opportunities for the future.

“I am confident his experience and leadership will take Vili’s to the next level while stating true to our values.”