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Peter Millard Steps in as Haigh’s Chocolates CEO

Peter Millard Steps in as Haigh’s Chocolates CEO

Industry
Haigh's Chocolates New CEO Peter Millard

Peter Millard has officially taken the helm as Chief Executive Officer of Haigh’s Chocolates this week, marking a historic shift for Australia’s oldest family-owned chocolate maker.

After nearly two decades with the business, Peter becomes the first non-family member to lead the 110-year-old company, signifying a new chapter built on deep institutional knowledge, stability, and growth.

Peter’s appointment comes at a pivotal time for the South Australian chocolate manufacturer, with the imminent completion of its $130 million manufacturing facility in Salisbury South and the opening of a seventh Sydney store in Broadway next month.

These developments form part of a broader expansion strategy that will see production capacity double and Haigh’s retail footprint continue to grow.

Joining the company in 2006 as Supply Chain Manager and rising to Chief Operating Officer four years ago, Peter has been instrumental in shaping the operational backbone of the business.

His long-standing tenure has earned him the trust of both the Haigh family and the broader team, aligning with the company’s core values of contribution, determination, and trust.

“Alongside the family I remain passionate about preserving the enduring quality of Haigh’s premium chocolate to delight generations of chocolate lovers for years to come,” Peter said.

Peter will be taking on the role previously held by Alister Haigh who will be turning 70 this year. After 30 years of service, Alister is stepping down as the CEO but remaining present in the company. He will be serving as a board member and begin a new role as brand ambassador, helping to preserve the company’s storied heritage.

“Reflecting on my time, it’s incredible to think how far we have come over the years…” Alister said.

“Peter has been integral to our success here at Haigh’s…

“I feel confident knowing that the business will continue to thrive and grow under his exceptional leadership.”

Fourth-generation family members Simon Haigh (CFO) and Sara Fitzgerald also remain on the board with Alister, ensuring continuity of the family’s influence and ethos.


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