Passion Leads To Profit, Says Survey

Believing in yourself and having fun are some of the most important tips for commercial success in 2012, according to a selection of Australian small businesses.

Small businesses were asked to name their best tip for running their business as part of Suncorp Bank’s Helping Hand grant program. Almost one in four small businesses cited the importance of an enjoyable workforce and doing what you are passionate about in order to succeed in the modern marketplace.

Small businesses nominated customer service as the most important driver of success, affirming the phrase ‘the customer is always right’ coined more than a century ago by the UK department store czar Harry Selfridge.

Interestingly, only one in 20 referenced the importance of cash-flow, once considered the lifeblood of a small business, as their best tip.


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