Cadbury dynasty ends with sale

Industry
The Cadbury family association with the brand has come to an end

After more than two centuries the Cadbury family’s association with the chocolate brand has come to an end.

James Cadbury, a 40-year-old descendant of the chocolate giant family has transferred the ownership of Love Cocoa and Hip Chocolate to Made Uncommon, a confectionery collective led by businessman Calum Haggerty according to GBNews.

The transaction, which was for an undisclosed amount, represents the family’s final chapter in direct participation in chocolate production and comes as Cadbury faced down challenging market conditions as cocoa prices continue to soar.

Mr Cadbury acknowledged the difficult business trading environment in the announcement, and added his decade-long journey with the brands had been full of highs, challenges and huge learnings.

“It has been my life for the last decade,” he said.

“I wish the best for Calum Haggerty at Love Cocoa.

“He is an amazing entrepreneur from starting his career as a fireman; it probably came in quite handy over the last two years with the cocoa prices going through the roof.

According to GBnews Mr Cadbury established Love Cocoa in 2016, after securing initial funding of a £25,000 Virgin Startup Loan.

Cadbury’s history can be traced back to John Cadbury’s original establishment in Birmingham in 1824, where he initially sold cocoa and hot chocolate. The business grew into a global brand before its £12 billion acquisition by US food conglomerate Kraft in 2010.


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