Baking institution Beechworth Bakery is getting ready to celebrate four decades of business. The story first began back in 1974 when Tom O’Toole bought the original Beechworth...
Beechworth Bakery is iconic, but founder Tom O'Toole has announced his retirement, stepping down while Marty Matassoni steps up as owner. ...
Baking and high country go together like the alps and adventure sports. Victorian High Country is home to Ned Kelly, a thriving wine region, one of the...
I often get asked how we manage to do so well in country towns. What are we doing that’s so different? We don’t really have any secrets....
For more than 20 years now, Beechworth Bakery has been literally asking the customer: “How can we serve you better?” We ask this question on comment cards...
I’m often asked if it’s better to train in-house or get external help. Staff training is vital to any business, and I’ve found that using external trainers...
Beechworth Bakery’s Tom O’Toole discusses marketing the Easter experience. Easter: it’s our busiest time of the year. But even though it’s our busiest time, we still do...