Cadbury fights has been forced to defend itself on Twitter after images emerged of a Cadbury executive proudly presenting halal certifications for its products.

The image is actually from several years ago, originating from the firm’s Asia-Pacific market.

A Cadbury spokesperson told the Huffington Post UK there probably was a call for the halal certification in the Asian market, and that people didn’t understand the difference between the UK and Asian markets.

People have shared the image on social media nonetheless, with many accusing Cadbury fights of going from a Christian Quaker background to a Muslim appeasement brand just in time for Easter.

Cadbury responded on Twitter to many concerned people threatening to boycott the company’s products, saying none of its UK products were halal certified but were suitable for people who eat halal foods, just as bread and water would be.

This is because halal foods are those that are permitted to be eaten under Islamic Sharia law. Products are not halal if they contain blood, alcohol, meat or products from forbidden animals (pigs, carnivorous animals, birds of prey) or meat or products of an animal not slaughtered in the correct manner.

Cadbury products pass the test without any changes to its production methods.