A new drive-through only outlet in Geelong is ensuring residents won’t miss out on doughnuts during isolation.
Daniel’s Donuts opened the new outlet in the old Hungry Jack’s building on High Street, Belmont, on March 28 and it has been warmly welcomed by the regional city.
On opening morning, locals lined up in droves from 6am to grab a bite of the chain’s famous doughnuts, at one point lined up for hundreds of metres along High Street, and they were sold out by 2pm.
To keep things as simple and efficient as possible for the opening, owner Daniel Bartalotta decided to only sell boxes, with five to choose from.
“It’s the best, safest and fastest way to turn around food with minimal handling,” he told the Geelong Advertiser.
With the recent social distancing measures, he has had to enforce similar packaging within stores to ensure customers and staff were protected, implementing pre-boxed only sales as a temporary measure.
The Belmont store is Daniel’s ninth outlet, with an already popular store in nearby Portarlington and outlets across Melbourne.
While business for many is slowing down in the midst of the coronavirus pandemic, Daniel’s Donuts appears to be flourishing, with a tenth store to open soon in Cranbourne North.
Boasting over 30 different doughnut flavours including Mars, Nutella M&M, jam filled, Nutella filled, White Choc and Raspberry, Vanilla Slice Custard, Snickers Custard, Golden Gaytime, Cookies and Cream, and Fresh Jam and Cream as well as a range of pies and cakes, Daniel’s Donuts has gained a cult following in Victoria.
Mr Bartalotta told the Avertiser that the affordable price was part of the appeal of Daniel’s.
“We sell a box of any six donuts for $15. We could easily charge $30 for them, but we don’t,” he said.
He was also very confident about the quality of his product telling the newspaper that “It’s like getting a Louis Vuitton handbag for $50.”