MICE is known throughout the Asia Pacific as the largest and most exciting dedicated coffee event. Established back in 2012, it has become a must-attend event for everyone in the coffee community.
Regularly attracting over 11,000 attendees, MICE connects café owners, roasters, equipment manufacturers, service suppliers and more to facilitate real business opportunities. The expo provides a wealth of networking opportunities alongside Melbourne Coffee Week – the best week of the year!
As COVID-19 has forced the unfortunate and disappointing cancellation of the World Coffee Championships and MICE2020, face-to-face trade expos will be more important than ever, as industry seeks a return to normality.
MICE will return in 2021 from 9-11 September and will once again host the ASCA National Championships. We thank all of our Sponsors, Exhibitors and Partners that have carried across from 2020 to 2021 and look forward to welcoming the coffee industry together post-COVID.