Normally finding bugs in your crunchy cricket loaf bread is a reason to call your local council or health department, but not in this instance.
Roberts Bakery is the first major UK bread brand to launch a limited-edition loaf made with cricket flour.
Roberts claims that each Crunchy Cricket Loaf Bread contains around 336 crickets that are dried, ground and mixed with wheat flour and grains before being baked into a “tremendously tasty loaf with a crunchy finish.”
“As well as having very strong sustainability and environmental credentials, insects are also seriously tasty and shouldn’t be overlooked as a great recipe ingredient,” said Roberts innovation head Alison Ordonez.
We work tirelessly to stay at the forefront of food revolution. We’re also passionate about boosting growth in the bread category with relevant, sustainable and interesting bakes. The first-in-the-UK Roberts Cricket Loaf is yet another example of this.”
While the “ick” factor might be too much for many westerners, insects have long been a staple cuisine in many eastern cultures, and are beginning to hit the mainstream around the world.
As well as being a sustainable and environmentally friendly food option, their nutrient density and versatility make them a delicious protein alternative.
For people looking to reduce their environmental impact while also meeting dietary needs edible crickets offer the perfect substitute.
In fact, this year IGA announced it would be the first supermarket chain in Australia to stock edible cricket products, with a range of flours, powders and even protein bars hitting shelves.